Learn the UX frameworks behind great product design.
UX Framework teaches UX design and product frameworks by walking each one through real products, step by step. Read the idea, play with an interactive diagram, then try it on your own work.
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Eighteen frameworks in four groups. Every lesson follows the same path, so once you've done one you know how the rest work.
Behaviour & motivation
View all 4 →Why people act, and how products build motivation and habits.
Octalysis
8 core drives that explain why people do anything, and how products use them.
Fogg Behavior Model
Behaviour happens when Motivation, Ability and a Prompt meet at the same moment.
Hooked Model
Trigger → Action → Variable reward → Investment: the loop behind habit-forming products.
COM-B
Behaviour needs Capability, Opportunity and Motivation. Widely used in public-health programmes.
Research & strategy
View all 5 →Understand people and problems before you design solutions.
Double Diamond
Discover, Define, Develop, Deliver: explore the problem before you solve it.
Jobs To Be Done
People don't buy products. They hire them to make progress in their lives.
Design Thinking
Empathise, Define, Ideate, Prototype, Test: a human-centred way to solve problems.
Empathy Map
One canvas for what a user says, thinks, does and feels.
Customer Journey Map
Every step a user takes, with their goals, feelings and pain points along the way.
Evaluate designs
View all 3 →Find usability problems and measure how usable a design is.
Nielsen's 10 Heuristics
Ten rules of thumb to find usability problems in any interface, fast.
Laws of UX
Psychology principles like Hick's, Fitts's and Jakob's Law, applied to UI.
System Usability Scale
A 10-question survey that scores any product's usability from 0 to 100.
Product & metrics
View all 6 →Prioritise work and measure whether it worked.
Kano Model
Basic needs, performance features and delighters: know which features to build first.
HEART Metrics
Happiness, Engagement, Adoption, Retention, Task success: UX goals you can measure.
RICE Scoring
Reach × Impact × Confidence ÷ Effort, for prioritising features.
AARRR Pirate Metrics
Acquisition, Activation, Retention, Referral, Revenue: the growth funnel.
Opportunity Solution Tree
Connect a business outcome to user opportunities, solutions and experiments.
MoSCoW
Must, Should, Could, Won't: a simple way to agree on scope.
Five steps, about 12 minutes
- Step 1
Get the idea
One sentence, then the key concepts as cards.
- Step 2
Play with it
An interactive diagram you can click and change.
- Step 3
See it in a real product
A step-by-step walkthrough of a real flow.
- Step 4
Try it on your work
A hands-on tool to apply it to your own product.
- Step 5
Check yourself
A 3-question quiz. Pass it to complete the lesson.
Which framework do I need?
Pick the problem you're facing right now.